The digital music economy is a dynamic environment with exciting new ideas and business concepts.

Thinnerism reports about this shift towards a new music business and its cultural, economic and philosophical aspects implied, while concentrating on the future of music marketing and new innovation concepts for the online music entrepreneurs: What we see today is the deconcentration (thinning out) of music business: we are now leaving the static age of music, where only a few central major players were in control. The digital era is gifting us with a broad diversification of power and relevancy. Besides, the concentration on big super hits is also lowering, with significantly more artists actively participating in the market, made possible by the internet.

In particular, you will take part in a profound discussion about a phenomenon called Automated Artist Promotion: artists becoming popular solely with the support of intelligent software systems. Moreover there will be some covering on possible implications of the Open Innovation movement on a new digital music economy.

You will also find a dedicated section about Netlabels. While we observe a seemingly constant growth in the amount of netlabels being operated we see no progress in terms of public reception. Netlabels remain an underground thing - and will ever continue to do so if no evolution takes place. Our goal is to identify the universal factors required to reach a certain level in terms of awareness. Besides we will discuss strategies on how the potentials of dedicated netlabels can be used to generate an economic potential that is sustainable for both the label and the artists.

There are 8 sections: Society, Communication, Technology, Business Models, Business & Politics, Rights, Philosophy, and Netaudio.

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